All spirits brands are focused on depletions and getting liquid to lips. We wanted to create a whole new experience around this goal. We created a custom built trolley pub crawl experience through the streets of Seattle, stopping at different key accounts each month. The experience includes a seat aboard the Jameson Jitney, a formal Jameson portfolio tasting, a branded visor, 3 drink tokens, plus a hunt for the Jameson Barrelman at each location.
