We wanted to create a memorable activation at Seattle Pride for 2023 with our friends at NUTRL! Thinking out of the box, we knew we wanted to build a roaming activation that could reach the highest number of people and remain engaging. We first heard about SUAT on social media where his videos have gone viral as he DJ’s his way through rock climbing, kayaking and more. His high energy approach to music was exactly what we were looking for!
We flew SUAT in from the UK just for this special weekend in June. Our team custom fabricated a bicycle cart and turned it into a silent disco party kit! We had a team of brand ambassadors roaming the streets of Seattle near Pride Fest giving out NUTRL swag and stopping in at key bar accounts!