Our client tasked us with crafting a memorable experience around Absolut vodka. We started with an Absolut branded trolley presence in the parade, filled to the brim with drag queens. After the parade route, all Pride fans head to Seattle Center. We created two custom built activations at Seattle Center Pride Fest.
Activations at Seattle Center
The Windy Wildflower - “Hop inside and make the world more beautiful! Catch as many wildflower seed papers as you can! The best part? Soak the paper in water, plan under a thin layer of soil in your favorite spot and watch your seed paper take root and sprout in a few short days.”
The Misting Station - “We wish we could mist you with vodka, but someone told us this was frowned upon. Just like Absolut, this water contains no added sugar. *Please don’t drink this water. The bar is over there.”
