The famous rainbow Bud Light bottle is an iconic release every year. We were excited to build out a custom parade float from start to finish, featuring an 8 foot tall Bud Light rainbow bottle with cryo special effects, a live DJ, confetti cannons and a dance party all towed behind a white pickup with the truck bed filled with glitter beach balls. Pride goers were handed rainbow beads from the float throughout the parade route. At the end of the parade route, everyone heads to Seattle Center!
When dreaming up enhancements for Pride Fest at Seattle Center, the best option was The Sparkle Salon. We partnered with an awesome local barber shop and offered up free glitter beards, glitter hair and festival braids all day inside the beer garden! At the other end of Seattle Center near the fountain, we had a 16 foot billboard with a secret image that was formed through a photo mosaic pulling social posts tagged with #SeattlePride.