Bud Light holds a strong presence at every Seahawks home game. Merging the theme of Bud Light and the medieval world was both a challenging and exciting task. Across 2018 and 2019 NFL seasons, we discovered that Seahawks fans love the character interactions. We doubled down on our medieval troupe appearances at local bars, tailgates and even inside the stadium itself. The Bud Knight appearances happened across several home games with one in stadium appearance that was televised.
Our Northwest Gate activation attracted thousands of Seahawks fan across the season, rewarding the act of recycling with Bud Light swag, clear bags and t-shirts. We also had a high-striker where fans could test their strength for a fun branded item. Cornhole and Giant Jenga were available to play at any time!
Our Bud Light Brand Ambassadors could be found any game roaming the tailgates handing out branded Bud Light items and recycling bags. In 2018, we rebranded the e-vehicle as “Thy Recycling Chariot” and drove around collecting recycling from tailgates surrounding the stadium.
