What do you do when you have four brands releasing awesome products in the same season? You produce one epic launch event! We created one full evening of activities and highlights surrounding Absolut Juice, Beefeater Pink, The Glenlivet 14 and Jameson Caskmates: Topcutter IPA Edition. In Belltown at Block 41, both floors of the venue were divided into different zones to highlight each brand. We even featured the “World’s Smallest Elevator Bar” hidden away serving up secret Monkey 47 cocktails!
Absolut Juice area featured an Absolut bottle photo booth, a cash machine, infused fruit water and cocktails.
Beefeater Pink area featured a Pour-Your-Own-Gin-And-Tonic station, cotton candy topped cocktails and roaming character actors.
The Glenlivet 14 area featured cigar rolling, custom Glenlivet cocktail recipes with wax seals and a lounge space.
Jameson Caskmates Topcutter IPA Edition area featured a “Pass Through Hops Wall” where shots of Jameson were handed through the hops curtain, Minute To Win It challenges, Jameson Bowling, a Barrel Making demonstration with Jameson’s Head Cooper Ger Buckley, a live DJ, projection mapping and a photo mosaic experience.