Bud Light launched their new seltzer product in January with 4 exciting flavors. We produced an epic industry-only event featuring custom fabricated experiences like Shotgun Seltzer (a shooting gallery with NERF guns), Tasting Notes wall with real fruit, When Life Gives You Lemons table top game, gallery wall with Bud Light Seltzer art, ice sculpture, candy buffet, Fruit Ninja photo opp, Babe Wine photo opp and a Dick’s burger drop at the end of the evening.