The Gorge Amphitheater is one of the most beautiful music venues in the world. Every August, country music fans from all over the nation unite for a weekend of live music. We produced a charity auction on the Budweiser Fan Deck, benefitting an incredible organization; Folds of Honor. Signed merchandise and memorabilia were assembled from celebrities and country artists, alongside branded Budweiser items where fans could bid on their favorite auction items. In the campground, we set up the Budweiser Basecamp where fans could listen to music while kicking back with a cold one and some lawn games. Our Budweiser Girls roamed the campgrounds, handing out branded swag and taking photos with Budweiser fans!
Saturday afternoon, we hit the Columbia River with a double decker pontoon boat and Austin Jenckes. We surprised groups of people along the river with a pop-up acoustic concert and tons of branded Budweiser swag.